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Xocoloco: A Love Letter to Chocolate, Rooted in History and Madness
From Galleons to Ganache: The Story Behind Xocoloco
What do you get when you mix ancient Aztec rituals, the Manila-Acapulco galleon trade, and a wild obsession with craft chocolate?
Xocoloco — a name rooted in history and bursting with flavor.
We dug deep into chocolate’s journey from Mexico to Manila to craft a name and logo that honors the past and celebrates the sweet madness of today.
Read the full case study and discover how a single word can carry centuries of sto

Tom Case Study Writers
May 62 min read
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